The owners of Australian fashion label Jagger & Stone has failed their bid to trademark its brand name which bears a striking resemblance to Rolling Stones frontman Mick Jagger.
The iconic English rock band won a trademark battle against the Queensland-based label, which sells everyday and festival wear often spruiked by influencers.
Instagram stars Lucy Jackson and Nikki Westcott launched the brand in April 2018, and made an application the same year to register the name as a trademark.
Rolling Stones’ company Musidor B.V. opposed the move, claiming the pair tried to trade off the name of the band and its famed frontman.
Instagram stars Lucy Jackson and Nikki Westcott (pictured) launched the brand in April 2018, and made an application the same year to register the name as a trademark
Influencers Em Davies, Tammy Hembrow and Lily Brown wear outfits by Jagger and Stone
Rolling Stones’ company Musidor B.V. opposed the move, claiming the pair tried to trade off the name of the band and its famed frontman Mick Jagger
Ms Jackson denied the brand’s name had any reference to the Rolling Stones or Mick Jagger.
‘I am considered to be the “Jagger”. Urban Dictionary defines “Jagger” as “psychotic demi god that you should not get on [their] bad side, he/she will mess you up big time” … Being the aggressive determined half of the duo, this is a word that I am often referred to by friends,’ she said.
‘The reference to “Stone” is more of a symbolic meaning and represents Nikki’s personality and characteristics in being “grounded”, “stable”, “down to earth”, and the “rock” of the business. The symbolism of a stone centres on the ideas of endurance, stability and permanence.’
Registrar of Trademarks delegate Katrina Brown found the pair’s company We the Wild Ones Pty Ltd acted in bad faith in their bid to register the name, The Herald Sun reported.
Ms Brown said the Jagger & Stone Instagram account featured the trademark with photos of models posing in front of electric guitars and on top of amplifiers, and signs reading, ‘If the music is too loud you are too old’.
‘The applicant has provided no explanation for this conduct. Nor does there seem to be any obvious reason why the applicant would need to associate its clothing with being in a band, loud music, or electric guitars and amplifiers,’ she said.
Registrar of Trademarks delegate Katrina Brown found the pair’s company We the Wild Ones acted in bad faith in their bid to register the name
Australian fashion label Jagger & Stone has failed their bid to trademark its brand name which bears a striking resemblance to Rolling Stones frontman Mick Jagger
Ms Brown said the Jagger & Stone Instagram account featured the trademark with photos of models posing in front of electric guitars and on top of amplifiers, and signs reading, ‘If the music is too loud you are too old’
Ms Brown said the trademark bid was ‘designed to acquire a springboard or advantage and would be regarded as in bad faith by persons adopting proper standards’.
The refusal to grant the trademark comes after Brisbane pop duo The Veronicas launched their own 90s-inspired fashion range with the label.
Twins Lisa and Jessica Origliasso, 36, announced their edgy collaboration in January, which is part of a limited edition collection later this year
‘We’ve been wearing Jagger and Stone at our festival shows for the past year,’ Jessica said.
The collection has dresses, tops and dresses ranging from $99 to $149.
Daily Mail Australia has contacted Jagger & Stone for comment.